The bridalwear company, owned by BC Partners, has announced the appointment of four new senior executives to boost its international expansion. It follows the appointment of Amandine Ohayon as CEO in January.
The royal wedding underlines the economic potential of a sector that needs to embrace digital technologies and look for new markets and formats to face a fragmented landscape where millennials will reign supreme.
The event, which takes place from April 23 to 29, is preparing its most international edition yet. With 300 exhibitors and 25 runway shows, the Lebanese designer joins a line-up headed by Pronovias and Rosa Clará.
Pronovias has announced the appointment of Amandine Ohayon as new chief executive officer. Oyahon will assume the new role at the Spanish bridalwear company on 1 March 2018, taking over from Andres Tejero.