The house of Dior has chosen French World Cup winner Kylian Mbappé to be its latest ambassador for menswear and the Sauvage scent. The 22-year-old was the star striker when France won the 2018 World Cup in Russia.
Nothing like being one of a kind in fashion, which sums up Emeric Tchatchoua, the Paris-born but Canadian-raised LVMH finalist whose brand 3.Paradis was named this week one of the 10 labels in Rimowa’s latest project.
Dior’s Kim Jones has designed the official off-field uniforms for Paris Saint-Germain, the best financed football team in the game, led by most famous attackers from Argentina and Brazil, Lionel Messi and Neymar Jr.
The US brand’s relationship with the Royer group, its distribution partner in France, Germany and Benelux since 2011, will terminate at the end of 2020, when New Balance will take over European operations directly.
Late last week, the Parc des Princes in Paris was decked out in Replay colours, as local club PSG and the Italian denim label presented the first collaboration in a partnership set to continue for the next four years.
Replay has partnered with the French football team Paris Saint-Germain as its “denim partner”. The Italian brand will dress the team’s players in denim until 2023 as the club continues to explore fashion partnerships.