
The luxury menswear label owned by Kering has chosen the famous Florentine trade show to make its grand comeback. For Brioni's 75th anniversary, it will stage an event-presentation produced by Olivier Saillard.
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The luxury menswear label owned by Kering has chosen the famous Florentine trade show to make its grand comeback. For Brioni's 75th anniversary, it will stage an event-presentation produced by Olivier Saillard.
The men’s trade show, which will begin in Florence on Tuesday, will celebrate its 30th anniversary with special events and big names including Armani, Givenchy, Ferragamo, and Prada, among others.
Buyer numbers from Spain, Greece, Belgium, Poland, Saudi Arabia increased, while France, UK and Turkey numbers were stable and those from Italy (-9%), Germany, Russia and Ukraine were down.
One brand very much on the move at Pitti this week was Serapian, the Milanese leather goods specialist acquired by luxury giant Richemont in November 2017.
UK men’s clothing brand Ben Sherman is hosting a special exhibition dedicated to its shirt heritage at Florence trade show Pitti Uomo this week.
Childrenswear show Pitti Bimbo 88 will be held in Florence on January 17-19, and will host 553 exhibitors, of which 360 from outside Italy, or 65% of the total, compared to 55% a year before.
At Milan's e-P Summit, Carlo Capasa, the President of CNMI, and Raffaello Napoleone, CEO of Pitti Immagine, talked about the growth of the menswear market and the strategies to sustain it.
With Luca Rizzi, a specialist supporter of emerging design, now at the Tutorship helm, the Florentine group looks to develop its tutoring project with the help of additional advisors such as Linda Loppa and Franco Penè.
The show organiser has taken full control of FieraDigitale, which runs its e-Pitti virtual show, and is keen to multiply its digital initiatives, focusing also on the e-P Summit forum.
Turning trade show sections into unique, experiential venues is good business for Pitti Uomo, as shown by the success of ‘Make’, the section dedicated to luxury craftsmanship.