At the Vogue Fashion Festival in Paris on Friday, the British businesswoman revealed her future plans, with a focus on Victoria Beckham Beauty, and talked about her vision of feminism and her business approach.
The brands are combining their technologies and launching a collaborative sneaker. Titled Instapump Fury Boost, the shoe merges Adidas’ Boost exclusive technology with Reebok’s Instapump Fury silhouette.
To promote the new Crystal Coated Club C sneakers, fruit of a collaboration with pop singer Cardi B, the US sport brand has launched a special initiative in the USA, a prize competition accessed via voice assistants.
German sportswear company Adidas reported disappointing second-quarter sales on Thursday but expects a recovery in the second half after it stemmed a decline in Europe and saw its long-struggling Reebok brand recover.