Affordable fashion retailer River Island has seen a 45% rise in average order value after adding shoppable social content to its website, with dwell time also up, the company it worked with on the technology has claimed.
Mass-market retailers continue to link up with celebs to get attention in a crowded marketplace and River Island has just announced its latest kidswear collab, which is with Mummy Diaries and TOWIE star Samantha Faiers.
River Island has reported declining profits for its 2018 financial year with operating profit down to £35 million from £80 million a year earlier. Revenues dropped too, falling by £25 million to £919 million.
Expect a somewhat confusing scene in London Fashion Week this season, with a multitude of art installations, pop-ups and events open to the public –though much of that will represent a very welcome change.