Founded in 2010, the independent Swiss brand, which is experiencing rapid growth and expanding its operations, announced on Saturday that it has brought tennis star Roger Federer on board as part of its team.
According to a new report from Brand Finance, US-based sportswear giant Nike has consolidated its position as the most valuable apparel brand in the world this year, while Zara and Uniqlo have made strong gains.
Fast Retailing, owner of Japan’s popular clothing chain Uniqlo, booked a record annual profit and forecast even stronger results in the current year, helped by growth in Asia and a recovery at its US stores.
Roger Federer said on Tuesday his decision to end a 20-year association with Nike and embark on a new chapter with Uniqlo was influenced by Uniqlo’s commitment to stay with him long after his playing days are over.
Fast Retailing has taken a minority interest in Lemaire, the brand established by Christophe Lemaire and Sarah-Linh Tran, and is deepening the Uniqlo link with the man who is artistic director at its Paris R&D Centre.
Uniqlo said customer demand has led it to begin taking earlier-than-expected advance orders for the game wear that Roger Federer wore at Wimbledon as its new deal with the tennis champ starts to pay off.