The luggage brand has enlisted global superstar Rihanna, legendary artist Patti Smith, pro basketballer LeBron James and top tennis player Roger Federer for its latest campaign, as the label seeks to expand its horizons.
Listing on major stock markets is something of a trend for the fashion sector at present and the latest company set to launch an initial public offering is the Swiss shoemaker backed by tennis superstar Roger Federer.
Swiss sport equipment brand On has unveiled a new recyclable shoe model available via subscription only, a concept that may well prompt a fresh wind of change to blow through the sport equipment distribution landscape.
Founded in 2010, the independent Swiss brand, which is experiencing rapid growth and expanding its operations, announced on Saturday that it has brought tennis star Roger Federer on board as part of its team.
According to a new report from Brand Finance, US-based sportswear giant Nike has consolidated its position as the most valuable apparel brand in the world this year, while Zara and Uniqlo have made strong gains.