It was a golden week online for John Lewis in the period to July 22 but physical stores were also strong. It saw an 8.9% sales increase to £79.8m and online traffic that made it “one of its biggest weeks of the year.”
Fashion had a better week at John Lewis in the seven days to May 20 after the previous week’s dip as overall sales at the retail chain and its website rose just 1.1% to £76.3m but fashion sales rose 4.9%.
Big chains and brands must learn from the more dynamic smaller players in the market, to think about technology, tap into their customers' lifestyles and avoid the squeezed middle says brand strategy guru Camilla Crane.
The BRP Special Report: The Mobile World of Retail report finds that mobile devices help retailers create personalized experiences for shoppers, and 89% of retailers plan to implement mobile solutions by 2020.