SMCP, owner of brands including Sandro, said on Monday it would ramp up spending on advertising and focus store openings mainly on the Chinese market, pausing efforts elsewhere after years of rapid expansion.
Gameswear start-up Fulllife has yet to drop a collection, but the company headed by French entrepreneurs Alexandre Malsch, Bruno Maugery, Thomas Chambolle and Philippe Vial has already raised €2.5 million.
Marketing metrics firm Retviews has analysed the collections and market strategy of Jacquemus to pinpoint the elements enabling the French label to hold its own against top houses, only 11 years after its creation.
Sandro and Maje owner SMCP's Q2 sales were “strongly impacted by Covid-19” but the company saw a “gradual sales improvement throughout quarter”. Digital boomed and Mainland China was even back to growth in June.
Fashion discounting is surging online ahead of a sales frenzy when stores reopen. And the former Kate Middleton continues to be the number one fashion influencer in the UK during lockdown, LovetheSales said on Tuesday.