Scotch & Soda has said a major overhaul in its digital advertising strategy has helped it achieve a five-fold incremental return on ad spend and generate revenue growth.
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79 published items with the word (s) or phrase Scotch & Soda in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Scotch & Soda boosts ROI with personalised ads")
Scotch & Soda boosts ROI with personalised ads -
![]( "Scotch & Soda CEO Dirk-Jan Stoppelenburg to switch to chairman role")
Scotch & Soda CEO Dirk-Jan Stoppelenburg to switch to chairman roleDirk-Jan Stoppelenburg, the CEO of Scotch & Soda, is planning to step down as chief executive and take a new role as chairman of the board. He will continue to lead the brand until a successor is appointed.
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![]( "New brands open at Icon Outlet, French Sole and Osprey coming soon")
New brands open at Icon Outlet, French Sole and Osprey coming soonTwelve new brands have debuted at the Icon Outlet, the still-new mall that opened inside the O2 in Greenwich, South London, this autumn with French Sole and Osprey London to open there soon.
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![]( "Carnaby to hold Christmas shopping 'party' this week")
Carnaby to hold Christmas shopping 'party' this weekLondon's Carnaby area is aiming to drive pre-Christmas footfall this week with a special evening of shopping and events on Thursday and a raft of fashion and beauty names taking part.
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![]( "David Jones impairment knocks South Africa's Woolworths into annual loss")
David Jones impairment knocks South Africa's Woolworths into annual lossShares in South African retailer Woolworths slid to a six-year low on Thursday after it reported a 3.5 billion rand annual post-tax loss, hurt by a hefty write-down on the value of its David Jones business in Australia.
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![]( "Lee appoints new creative director")
Lee appoints new creative directorVF Corp-owned denim brand Lee has announced the appointment of its new creative director Michael Kampe, who joins the brand from Hugo Boss.
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![]( "Berlin trade shows about to start, featuring mainstream and more exclusive events")
Berlin trade shows about to start, featuring mainstream and more exclusive eventsThe Berlin fashion show season starts on Tuesday, introducing several changes after organiser Premium Exhibitions was bought by Clarion Events.
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![]( "Menswear retailer No Label opens second store in Rotterdam")
Menswear retailer No Label opens second store in RotterdamDutch brand No Label has unveiled its second branch in the city of Rotterdam. The retailer is known for its basics, ranging from suits to casual wear.
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![]( "Scotch & Soda appoints Ralph Rijks as Chief Marketing Officer")
Scotch & Soda appoints Ralph Rijks as Chief Marketing OfficerDutch label Scotch & Soda has announced the recent appointment of Ralph Rijks as its new CMO. Rijks has formerly worked for PepsiCo and Heineken.
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![]( "Fashion retailer Promiss unveils additional stores in the Netherlands, expands online presence")
Fashion retailer Promiss unveils additional stores in the Netherlands, expands online presenceFashion retailer Promiss is expanding both in the Netherlands as well as internationally. This past week, the retailer unveiled two new physical stores and announced a partnership with Amazon Germany.