The Holy Grail of accessories businesses these past two decades has been to build them into fully-fledged lifestyle brands. It's the goal of Jean Cassegrain, CEO of Longchamp and grandson of its founder, as we discover.
Longchamp, the famous French leather goods and bag brand that recently brought Kendall Jenner on as its brand ambassador, will stage its first formal runway show during a major catwalk season in New York this fall.
Following on from Shayne Oliver, Glenn Martens will design the Diesel Red Tag collection set to be unveiled at the next men's Fashion Week in Milan. Diesel Black Gold, however, will not have a show this season.