Sportmax was launched in 1969 as the avant-garde label of Italian fashion group Max Mara. It is now retracing its 50-year history with a book and a capsule collection, and is about to renovate its Paris boutique.
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91 published items with the word (s) or phrase Sportmax in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Sportmax fetes 50th anniversary with book, special collection")
Sportmax fetes 50th anniversary with book, special collection -
![]( "Max&Co. signs eyewear licence deal with Marcolin")
Max&Co. signs eyewear licence deal with MarcolinAfter Sportmax, the Italian eyewear group has inked a licence deal for another label owned by the Max Mara group, Max&Co., whose collections Marcolin will manage worldwide for the 2020-2024 period.
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![]( "Sportmax’s kinetic neo-romanticism")
Sportmax’s kinetic neo-romanticismIt’s been said before and was very much true again today that if one really wants to predict what intelligent women will be wearing in six months' time, a very good place to start is with Sportmax.
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![]( "Milan a magnet for fashion, luxury during the Furniture Fair")
Milan a magnet for fashion, luxury during the Furniture FairMilan expects to host nearly 500,000 visitors on April 8-14 for the huge, city-wide event, an incredible opportunity for fashion and luxury labels to present countless projects and special initiatives.
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![]( "Milan: Hardworking fashion is back")
Milan: Hardworking fashion is backIn Milan the parting farewell generally addressed to a friend by the Milanese is "buon lavoro," literally "good work," which after a very busy week in the Italian fashion capital, summed up the mood and the style here.
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![]( "Paris starts countdown to Hedi Slimane")
Paris starts countdown to Hedi SlimaneExpect a busy season of activity in Paris fashion week, which debuted Monday with a major double header and climaxes on its final day, Tuesday, October 2 with another mega double-bill.
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![]( "Max Mara’s Athenian elegance")
Max Mara’s Athenian eleganceThere is an Athenian mood rippling through fashion, and culture in general, a longing for the original ideas of classical democracy, of openness to others and refinement in dress.
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![]( "Max Mara owners spend £141m on Bond Street flagship")
Max Mara owners spend £141m on Bond Street flagshipThe owner of Max Mara has purchased a Grade II listed building on London’s Bond Street which has been home to Salvatore Ferragamo’s flagship store since 1967.
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![]( "Victoria's Secret Fashion Show's fiery redhead")
Victoria's Secret Fashion Show's fiery redheadShanghai played host to the world's sexiest fashion show last Monday, starring around 50 internationally renowned models that included newcomers such as British top model Alexina Graham.
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![]( "Karlina Caune newest face of Elizabeth Arden")
Karlina Caune newest face of Elizabeth ArdenAmerican beauty giant Elizabeth Arden has chosen 20-year-old Latvian model Karlina Caune as its latest brand ambassador.