Nike's pilot programme to sell certain products on Amazon and Instagram is a precursor to it forging a deeper relationship with online retailers, and could hit sales at sporting goods retailers such as Foot Locker Inc .
In an oversight of retail planning, Under Armour's Kohl's deal is effectively causing product to be sold cheaper at Kohl's compared to other retailers, and is also not helping to improve UA's image as a lifestyle brand.
British sportswear retailer Sports Direct has entered the U.S. market by buying 50 stores trading as Bob's Stores and Eastern Mountain Sports at a cost of $101 million (£78.94 million), in a move criticised by analysts.
The Connecticut-based company plans to close a number of stores as part of a deal with Sports Direct. The UK-based sporting goods retailer is analyzing the performance of Eastern's stores to decide which to acquire.
Bebe will reportedly close its brick-and-mortar locations to be an online brand. The women's retailer said in February that it would close 25 stores, the latest U.S. brand to buckle under the shift toward e-commerce.