Farfetch has unveiled a major new global brand campaign called The Perfect Match. Linked to its #onlyonfarfetch theme, it comes as it continues to stress that a “commitment to the boutique community” is “at its heart”.
Christie's is collaborating with sneaker purveyor Stadium Goods for the online sale "Original Air," which is billed as "the most comprehensive sneaker record of Michael Jordan's era-defining Chicago Bulls career.
It will launch its drops strategy to maximise the opportunity for one-offs and exclusives provided by acquired firms such as Stadium Goods and New Guards, as well as its huge partner boutique and brand network.
The online marketplace has announced that it is launching zero selling fees for North American customers selling sneakers for over $100 and has also revealed a calendar of new footwear drops to end the year.
Watches of Switzerland is using the redesigned lower level of its flagship store in New York’s SoHo to host a sneaker and watches exhibition with Stadium Goods as it continues to build its reputation in the US market.
Luxury conglomerate LVMH has acquired a stake in Madhappy, the American direct-to-consumer casualwear brand, via LVMH Luxury Ventures, an investment vehicle with the group that previously bought into Gabriela Hearst.
Given the acquisition trail Farfetch has been on recently, it might seem like a no-brainer that the company would be interested in buying US-based Barneys. But it seems that it's not, despite a story to the contrary.