Besides creating a state-of-the-art fashion season, Dubai is also home to a dynamic new fashion e-commerce business - and one with a very novel twist. Named The Modist, it’s the dream of entrepreneur Ghizlan Guenez.
The biggest problem when founding and driving a fashion house is managing people, and the smartest solution is listening to everyone’s opinion, including the intern, according to digital printing queen Mary Katrantzou.
The world’s first global online destination for luxury modest fashion launched on 8 March, providing a curated edit of designer brands. It says it targets women of all faiths, cultures and ethnicities.