Volcom has been named official apparel partner of the U.S. Snowboardcross, Slopestyle/Big Air, and Halfpipe teams through the 2022 Beijing Olympic Winter Games, as well as team coaches and support staff.
In April, Volcom was sold by Kering to a pool of investors including the US brand’s management. It has ambitious plans for the future, as Todd Hymel, CEO of Volcom’s new owner Liberated Brands, told FashionNetwork.com.
Volcom has promoted 16-year company veteran JJ Gonzales to global men's design director. Gonzales' legacy at Volcom includes designing the brand's denim as well as traditional action sports pieces like boardshorts.
The Bayonne Correctional Court on Tuesday fined the brand 150,000 euros for tax evasion, according to the newspaper Sud-Ouest. While the fraud began in 2007, the ruling concerns the company’s 2008 and 2009 fiscal years.
The Franco-American executive, who has served as Chief Operating Officer of Kering’s Sport and Lifestyle division since 2012, will now focus his efforts on Volcom and Electric. On July 1, he will leave the company’s P...