The Kering-owned Italian luxury label had been declining since 2016, but in 2019 it started growing again under the aegis of creative director Daniel Lee, generating a revenue of €1.16 billion, up 5.3%.
The Florentine label has been without a creative director since 2017. A collaboration with Koché’s Christelle Kocher, is the first out of a series of designers who have been invited to reinterpret the brand's archives.
Renzo Rosso’s fashion group, which owns among others Diesel and Marni, will develop, produce and distribute through its subsidiary Staff International the collections of the French label designed by Christelle Kocher.
Daniel Lee staged his second runway show for the famed Venetian house on Thursday night, building a set that riffed on the key essential of BV – intreccio leather – which the designer has revived as an object of cool.
Milan’s big debut this season was at Bottega Veneta, where young British designer Daniel Lee presented a punchy, tough-chic fashion statement, riffing and revolutionizing many of the codes of this brand.
After slowing down in the last three years, the Italian label owned by Kering is relying on new creative director Daniel Lee, whose first show is scheduled on February 22 in Milan, to return to growth.
Opening with Benetton’s first-ever show on February 19, and featuring again Gucci, Bottega Veneta and an array of new names, the Milan Fashion Week ending on February 25 looks set for a dazzling edition.
Gucci returns to the Italian runways after a hiatus in Paris, to stage its next runway show on Wednesday afternoon, February 20, during the next Italian runway season, whose official calendar was released on Tuesday.