Sports Direct has launched a £6 million summer football ad campaign ahead of this month's European Championships. Entitled ‘Just A Game?!’, the ad takes fans on a light-hearted journey through the meaning of football.
Superdry has boosted the use of robots in its British distribution centre with the company installing 46 Hikrobots in the Burton-on-Trent centre this spring after a pilot project with just six of the robots in 2018.
Trent Alexander-Arnold, the star defender of Liverpool FC, and heavyweight boxing champion Anthony Joshua join Under Armour to donate performance apparel to frontline medical workers in the UK and across Europe.
Belstaff will be relocating its London flagship next month with an opening at 203 Regent Street as part of its ongoing retail expansion plans. It said the move is its most important retail project to date.
Any sneaker business seeking to boost its sales in the UK should be focusing on Manchester above all other cities. That's the takeaway from a new study from casual footwear retailer The Sole Supplier.