"Made in China" may still evoke more off the rack than catwalk, but Chinese designers are slowly installing themselves in Paris, the fashion capital, as a part of an upscale march towards the lucrative luxury market.
The womenswear collections for next winter presented in New York, London, Milan and Paris from February 5 to March 6, showcased ten major new trends, creating looks that were hybrids of strength and femininity.
Fashion brands from South Korea, China and Japan are becoming serious rivals of their Western peers as Asian consumers become increasingly confident in their own style and take pride in buying home-grown labels.
It has been called fashion's dirty little secret but according to Miuccia Prada, soon everybody will be doing it. Made-in-China's just fine with Prada's supremo and a host of other influential industry figures.