Phil Fox joins Under Armour from VF Corporation, where he was most recently director of sales for Vans in EMEA. In his new role, he will focus on further developing a digital-first strategy with commercial partners.
The North Face, Timberland, Napapijri and other brands owned by VF Corporation will all feature together in the group’s first multibrand concept store, which is expected to pave the way for others in strategic cities.
US brand Vans, launched in the midst of the 1966 skate scene, is supporting its retailers through its e-commerce site. Custom Vans have been created by the stores, which will receive a portion of the profits.
The owner of Vans, The North Face and Timberland managed an impressive transformation in the fiscal year ended March 28, 2020, achieving a 2% increase in revenue despite a strong downturn in sales in Q4 due to Covid-19.
The owner of Vans and Timberland announced on Tuesday that it now expects its full-year revenues to total between $11.3 billion and $11.4 billion in fiscal 2020, down from $13.85 billion in the previous year.
A number of fashion and beauty industry players announced initiatives to support Covid-19 relief on Wednesday, with Estée Lauder and PVH both pledging $2 million, while VF revealed a donation of $1.5 million.