UK consumers are continuing to search for fake luxury brands in large numbers and some have more appeal to label-hungry shoppers than others. In fact, Rolex is the most wanted label for those seeking fakes online.
Following the appointment of the rapper as PacSun’s guest artistic director, the youth-focused fashion retailer has revealed the first fruits of the partnership: two collaborations, with Vans and Russell Athletic.
The youth-focused Californian fashion retailer announced on Thursday that the NYC-born rapper is joining the company as its first-ever guest artistic director, a role that he will hold for the next 18 months.
Lyle & Scott is to open its first store in the UK’s capital with a debut at London Designer Outlet (LDO). It follows a number of labels that have signed up for an LDO shop since pandemic restrictions were eased.