For the past few years, cool active sport brands worldwide have been obsessed with one role model – Moncler. One other brand carving out new territory on the apparel map is Rossignol, the nec plus ultra of Alpine skis.
The veteran fashion and luxury executive has become a partner in NEO Investments, the hard-charging private investment firm that owns significant stakes in a widening group of fashion and luxury brands.
The art of reviving an esteemed but almost moribund brand – a skill in which the French have few equals – is one very much in evidence at Vuarnet, as it opens a brand-new flagship in New York's Nolita on Bastille Day.
Vuarnet's new team has been operational since May 2015 working behind the scenes, notably with Lionel Giraud as CEO. The brand now hits centre stage with a new communications campaign featuring actor Vincent Cassel.
With all of Vuarnet's activities brought together under the banner of its new owner, NEO Investment Partners, all that was needed was a new management team. Which has been done, with Luc Zeltner the new Director of De...