
H&M Group’s digital marketplace Afound is expanding in Europe and has announced the opening of afound.com in Denmark. This will be followed by a debut in Norway later this season.
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H&M Group’s digital marketplace Afound is expanding in Europe and has announced the opening of afound.com in Denmark. This will be followed by a debut in Norway later this season.
H&M’s Swedish and German e-shops are trialling the sale of third-party brands, among them Lee, Wrangler, Fila, Superdry, Crocs and Eastpak. A full-scale test for a group that generates a third of its revenue online.
H&M Group is continuing to embed sustainable practices throughout its operations and has announced the introduction of a new multi-brand paper packaging system that’s reusable and recyclable.
Australia is the latest market to get an online shop for the H&M brand with the Swedish company opening the webstore in the country as part of its wider commitment to increasing its digital sales.
Fresh from confirming its earlier announcement that it would close hundreds of its stores, H&M Group has announced that five of its brands are launching online in Russia.
H&M’s Arket label will become the latest of the group’s brands to launch on Zalando with a debut on August 21. It joins H&M’s Weekday and Monki, which are already available on the giant European platform.
H&M Group is expanding its basket of brands into new European markets this month with Cos, Weekday, Monki, & Other Stories and Arket adding webstores in nine additional markets across the continent.
H&M has issued a string of interesting news releases in recent weeks and the latest news is that it’s taking two of its key brands into the Russian market for the first time.
H&M is moving forward with plans to open hundreds of stores across the world this year with the addition of its first location in Tunisia. A second shop is scheduled to open in December.
The latest player to enter the rapidly developing fashion rental market is Swedish fast fashion giant H&M, with a deft high street collection of archival evening wear, in a concept store that opens this Friday.