The American sportswear brand is expanding its sustainability efforts with the introduction of a new line of renewed apparel conceived in partnership with circular solutions provider The Renewal Workshop.
Belstaff had plenty of news to share this week with the company having announced a new brand “ambassador and creative collaborator” via the signing of actor James Norton, as well as the opening of its New York store.
Making its debut on Monday, the Dazed Beauty Space is a 150 sq mt playground created by set designer Thomas Petherick. The experiential pop-up will host a programme of events including make-up tutorials and workshops.
Expect a somewhat confusing scene in London Fashion Week this season, with a multitude of art installations, pop-ups and events open to the public –though much of that will represent a very welcome change.
H&M as a group has been diving deep into sustainability in recent periods and has just announced that it’s “saving” damaged garments in its first-ever Restore Collection, which launches through its COS chain.