In a World Cup brimming with upsets, Nike Inc looks on track to defeat soccer juggernaut and archrival Adidas AG in the closely watched jersey sponsorship battle.
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330 published items with the word (s) or phrase World Cup in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Nike favoured to beat soccer juggernaut Adidas at World Cup")
Nike favoured to beat soccer juggernaut Adidas at World Cup -
![]( "Gareth Southgate is menswear influencer as UK waistcoat sales rise")
Gareth Southgate is menswear influencer as UK waistcoat sales riseThe appearance of the England football manager in a waistcoat at World Cup matches has boosted sales of the item at M&S by as much as 35%, according to the retailer.
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![]( "Vetements: fashion as a political, and personal, statement")
Vetements: fashion as a political, and personal, statementIt was ironic that Demna Gvasalia, a Georgian refugee, should stage his latest show right at the moment when Russia, the country that invaded his native region on the Black Sea, were fighting to victory in the World Cup.
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![]( "Palace links with Adidas for Wimbledon collection")
Palace links with Adidas for Wimbledon collectionLondon-based skate label Palace has become a little more traditional than usual and is teaming up with sports giant Adidas for tennis whites in celebration of Wimbledon fortnight. The line launches next week.
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![]( "Menswear: Trends from the Spring/Summer 2019 catwalks")
Menswear: Trends from the Spring/Summer 2019 catwalksThe menswear collections for next summer presented in London, Florence, Milan and Paris showcased 10 main trends, with looks that were increasingly informal and sport-inspired.
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![]( "Prada’s new cool guy elegance")
Prada’s new cool guy eleganceIn sport there are tournament teams; and in fashion there are tournament designers, creators who nearly always turn up with winning ideas – each season. One of the many reasons Miuccia Prada remains a great designer.
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![]( "Besfxxk unveils a cool wardrobe blending British and Korean influences")
Besfxxk unveils a cool wardrobe blending British and Korean influencesBona Kim and Jae Hyuk Lim won over audiences at Milan Fashion Week Men's on Sunday with a first runway show in the city revealing a street-couture men's and womenswear collection that was both fresh and colourful.
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![]( "Luxury brand Maxwell Scott sets out plan for next six months")
Luxury brand Maxwell Scott sets out plan for next six monthsThe coming months are set to be exciting for English luxury brand Maxwell Scott, with new team members, a major World Cup campaign and a new focus on the US market on the cards.
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![]( "Adidas, Nike urged to ensure fair wages for Asian workers making World Cup kits")
Adidas, Nike urged to ensure fair wages for Asian workers making World Cup kitsThe two of the main sponsors of the upcoming World Cup must ensure workers in their Asian supplier factories are paid a fair wage as their share of the production cost dwindles, civil society groups said on Monday.
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![]( "World Cup 2018: fashion goes football crazy")
World Cup 2018: fashion goes football crazyFrom June 14 to July 15, the World Cup will thrill football fans worldwide. Fashion is playing the game too, and labels are launching an array of initiatives themed around the event.