Marks & Spencer has quickly reacted to the ‘Gareth Southgate Effect', which has sent the country into waistcoat-wearing frenzy, with a social media and ad campaign in support of the England football team.
It was ironic that Demna Gvasalia, a Georgian refugee, should stage his latest show right at the moment when Russia, the country that invaded his native region on the Black Sea, were fighting to victory in the World Cup.
London-based skate label Palace has become a little more traditional than usual and is teaming up with sports giant Adidas for tennis whites in celebration of Wimbledon fortnight. The line launches next week.
In sport there are tournament teams; and in fashion there are tournament designers, creators who nearly always turn up with winning ideas – each season. One of the many reasons Miuccia Prada remains a great designer.