To expand his fashion empire and strengthen his roots in Calabasas, California, Kanye West is allegedly eyeing a collaboration with the Calabasas High School athletics department to redesign the school’s uniforms.
Adidas is definitely on a roll, having recruited the 21-year-old superstar model as brand ambassador. The partnership is part of a recent spate of powerhouse celebrity collabs engineered by the German sportswear giant.
Gore Fabrics, the tech company best known for the Gore-Tex brand, has unveiled a new strategy designed to boost its fashion and lifestyle partnerships. The business hopes to attract the likes of Yeezy and Loewe.