Michael Kors and Ralph Lauren were among the top-mentioned brands by social media users during NYFW, the result of a push by fashion houses to build buzz among fans who otherwise would not be exposed to their shows.
Barbadian superstar Rihanna, feted as much for her daring style as her vocal chords, closed out day two of New York Fashion Week by unveiling a debut collection for Puma that put the sexy into sweatpants.
More than 20 million viewers watched rapper and fashion designer Kanye West put his own twist on a New York Fashion Week runway show on Thursday as he debuted a new album and clothing collection at famed music venue M...
A combination of new and retro sneaker styles will keep driving growth at Adidas's fashion business and help attract more sports fans too, the head of the German firm's Originals unit said in an interview.
German sportswear company Adidas, trying to muscle into Nike's home territory, plans to increase spending on marketing again after high-profile sponsorship deals and celebrity partnerships helped rekindle U.S. sales.