Adidas has agreed a new long-term partnership with singer-turned-designer Kanye West, who the German sportswear firm poached from arch rival Nike in 2013, helping to revive its business in the U.S. market.
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204 published items with the word (s) or phrase Yeezy in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Adidas agrees new long-term partnership with Kanye West")
Adidas agrees new long-term partnership with Kanye West -
![]( "Kanye West announces ‘The Life of Pablo’ pop up in NYC")
Kanye West announces ‘The Life of Pablo’ pop up in NYCWest announced on Twitter the opening of a pop up for his seventh album, The Life of Pablo. The weekend pop up will sell merchandise that debuted at West's Yeezy Season 3 show.
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![]( "Pete Fox named President of Kanye West’s Yeezy brand")
Pete Fox named President of Kanye West’s Yeezy brandPete Fox takes nearly 30 years of brand building experience and design to Yeezy. He previously served as Chief Creative Officer and President of Fox Head, Inc., his family business.
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![]( "Michael Kors, Ralph Lauren drive Fashion Week social chatter")
Michael Kors, Ralph Lauren drive Fashion Week social chatterMichael Kors and Ralph Lauren were among the top-mentioned brands by social media users during NYFW, the result of a push by fashion houses to build buzz among fans who otherwise would not be exposed to their shows.
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![]( "Rihanna puts the sexy into sweats in NY runway debut")
Rihanna puts the sexy into sweats in NY runway debutBarbadian superstar Rihanna, feted as much for her daring style as her vocal chords, closed out day two of New York Fashion Week by unveiling a debut collection for Puma that put the sexy into sweatpants.
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![]( "Kanye West's new album and fashion show draw 20 million viewers")
Kanye West's new album and fashion show draw 20 million viewersMore than 20 million viewers watched rapper and fashion designer Kanye West put his own twist on a New York Fashion Week runway show on Thursday as he debuted a new album and clothing collection at famed music venue M...
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![]( "NY Fashion Week kicks off, Kanye headlines day one")
NY Fashion Week kicks off, Kanye headlines day oneNew York Fashion Week kicked off Thursday as models, bloggers and style queens braved the bitter cold to flock to the first shows as designers strive to make collections more inclusive than ever.
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![]( "Companies are cashing in on NYFW through ticket sales")
Companies are cashing in on NYFW through ticket salesWhile brands are seeking new ways to get the consumer involved in their fashion shows and presentations, some companies are making the exclusive events open to the public, often for a hefty price.
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![]( "Adidas hopes fashion styles will help it win on pitch too")
Adidas hopes fashion styles will help it win on pitch tooA combination of new and retro sneaker styles will keep driving growth at Adidas's fashion business and help attract more sports fans too, the head of the German firm's Originals unit said in an interview.
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![]( "Kanye West attacks Nike in new song")
Kanye West attacks Nike in new songA specialist in creating a buzz for his outlandish comments, the rapper/designer/businessman released a new song, Facts, on 1st January in which he attacks Nike, despite a previous collaboration.