The latest Lyst Index has shown that “Off-White is now the hottest fashion brand on the planet” with global fashion search platform Lyst saying searches for it soared, while Dior's Saddle Bag was top women's product.
Puma is launching a campaign to mark the 50th anniversary of a US sprinter's black-gloved salute at the 1968 Olympics, shortly after rival Nike scored a hit with an ad starring a modern-day activist for racial equality.
Yeezy is strengthening its organization. The structure behind the Kanye West label, in collaboration with Adidas, has recruited a managing director, a chief financial officer and other key executives in just one year.
The reality TV star, who was unveiled as an ambassador of the German sportswear giant Puma back in April, has announced that she has jumped ship to Adidas, where she will front the new Falcon sneaker campaign.
Online luxury consignment service The RealReal has released its midyear 2018 State of Luxury Resale report, revealing a range of trends, including top-searched brands, popular products and fluctuations in resale value.
As the sneaker industry continues its rapid growth and Instagram consolidates its status as the platform of choice for influencers, Adidas dominated a recent ranking of the most popular sneakers on the photo sharing app.
Following Kanye West's recent comments about slavery, a new consumer-led petition on Care2 is asking Adidas to drop West's Yeezy line and cut all ties. Adidas said it is "committed to the Yeezy brand moving forward.”