Federico Marchetti is the reigning king of Internet luxury. Two years after fusing Net-a-Porter and Yoox into online giant YNAP, we caught up with Marchetti for an exclusive interview on how the merger is going.
Yoox Net-A-Porter Group has opened a new Tech Hub in London, which it says reaffirms its commitment to London and investment in the UK as well as its aim to double the size of its business by 2020 using tech such as AI.
Yoox is partnering with augmented reality camera app Lumyer in an exclusive deal designed to offer something extra to shoppers, put Yoox in front of new potential customers and differentiate it from rivals.
Isabel Marant is the latest designer name to link with luxury fashion e-tail giant Yoox Net-a-Porter and has launched an online store in a partnership deal as it seeks to make e-sales 5% of its total within two years.