New LovetheSales.com analysis of e-shopper demand shows a hunger for luxury investment pieces as well as high street fashion for the looming day when consumers will be able to restart their social lives.
Zara owner Inditex unveiled a 2.7 billion euro (£2.4 billion) investment in technology on Wednesday to make it easier for customers to track the items they want, blurring the lines between online and in-store shopping.
Zara, H&M and Gap may be slowly reopening their stores but the coronavirus epidemic has had a devastating financial impact on the fast fashion sector, which needs a radical overhaul if it is to recover, experts say.
Inditex made its first ever net loss in Q1 as the pandemic hit it hard. But the firm has been busy during the lockdowns and its updated strategy will see it emerging as an even stronger omnichannel operation.