Jan 13, 2009
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Mudpie : Supernature Sports – Spring/Summer 2009

Jan 13, 2009

Supernature Sports

Key Points

· modern organic forms
· bright plastic aesthetic
· pure space age technology
· sustainable fibres
· fashion looks forward, not back
· sporty aesthetic

The modern organic lifestyle becomes a functional utopia represented by a combination of simple functional materials and an exuberant and uplifting bright plastic aesthetic. Pure space age technology utilises stylish and functional organic forms which redefine the relationship between function, modern design and environmental concerns. This is a trend where fashion looks forward not back, with sustainable fibres, metallised textiles and a simple sporty aesthetic.

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