May 24, 2009
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Trend Bible: Lifestyle Trends for the Home - AW 10/11 Report

May 24, 2009

Trend Bible is a small trend consultancy based in the UK, specialising in forecasting home interior trends up to 18 months ahead of the season. They work with a variety of brands in the UK and USA, providing bespoke trend consultancy and ensuring their clients produce innovative, commercial ranges to excite their customers. They also sell bi-annual trend publications outlining 4 key trends per season and detailing the social and cultural events that influence design trends.

Here, Trend Bible introduce four trends for the Autumn Winter 2010/11 season. The influence of the global financial crisis is creating new spending patterns as consumers start to redefine value and make more considered purchasing decisions. Watch out for a new positive, can-do attitude, where consumers feel empowered, want more for their money and aren’t afraid to complain when standards aren’t met. Faith and beliefs are important as people seek more from life and revert back to traditional family values in times of financial insecurity and political/commercial mistrust.


This trend has evolved out of the global recession creating a newfound desire to stay at home. It is about trading up, investing in quality pieces, built to last, that create a soothing environment within the home. Introducing calming, peaceful colours and fabrics to the home creates comfort but also instills luxury and glamour.

Image credits: Main Image: Rasch Textiles
Bottom row, left to right: Dreamstime, Chilewich, Trend Bible archive


This trend is about independence, fun and strength of character. Inspired by the positivity of New America and the charm of the post war 1950s era. Spirited, charming, offbeat brights are mixed together in stripes, patchwork and embroidery. The vivid emotive palette makes us feel good and brings carefree comfort to the home.

Image credits: Main Image: Christian Faur
Bottom Row, left to right: Sam Pickard, Elle Decoration, Linum, Missoni


This trend looks at faith and spirituality. Becoming aware of the lack of certainty in our lives we search for comfort and reassurance. Celestial emanates peace and calm inspired by a recent conceptual exhibition Between the Sky and My Head by Yoko Ono. Diaphanous layering of fabric and paper, poems, inspirational writing and blurred photographic images mixed with intricately woven textiles and lustrous metallic finishes creates a mystical, dreamlike retreat from the world.

Image credits: Main Image: Trend Bible archive
Bottom row, left to right: More Than Hip, Chilewich, Sung-A Choi


This trend is inspired by a sense of nostalgia, which reassures people in times of hardship. Witty, cheerful slogans, vintage florals and needlework create an eccentric British look. A happy, optimistic palette works well for mismatched florals and stripes clashing pretty pinks with oranges and yellows. A vintage, handcrafted feel that is imperfect and mismatched works well for this trend.

Image credits: Main image: Cabbages and Roses
Bottom row, left to right: Sanderson, Lucy Renshaw, Wall Effects

Courtesy of Trend Bible, UK based publisher of trend forecasting books. All rights reserved. Image copyright remains with the originator.

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