Sep 4, 2023
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Coastal Cowgirl Trend (Livetrend)

Sep 4, 2023

Rugged & Dreamy. The #coastalcowgirl trend is the country-inspired, younger version of the previous coastal grandmother look that hooked TikTok in 2022. While the last year was big on linen pants and maritime sweaters folded over plain white T-shirts, the latest trend is fuzing beach and country in a more youthful way.

Credits: @brigitte – @freepeople – @maisonclea – @vanitystories – @vanitystories – @thebeachybum – @chelseaflynn – @weworewhat – @virginiadussel – Ralph Lauren

The emerging look is driven by a current hype around festivals such as Coachella and is defined by a distinctly easy breezy country aesthetic. Here, flowing long skirts, crochet tops, denim items, ruffled and tie-up tops, cowboy boots and other Western elements are worn with a relaxed beach allure. The look is both – rugged and soft.

We see free-flowing silhouettes in lightweight materials being contrasted with rigid details from the ranch, taking chunky belts, buckles or big gold jewelry for example. The coastal cowgirl look is an easy update for bohemian summer drops and combines contemporary pieces with vintage details, textiles and patterns.

Credits: Freepeople – Princess Polly – Elisabetta Franchi – Princess Polly

Credits: @lackofcolor – Brandy Melville – Freepeople – Ralph Lauren

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