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Menswear favourites : the Phenomenon collection

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Loud music and light projectors: the show is ready to commence. we immediately feel the energy that emerges from this masculine phenomenon collection. the man in charge, takeshi osumi, hip hop singer known in japan since the early 90s. like his artist mates, jay z or kanye west from the united states, takeshi chose to launch, his own ready-to-wear collection. after a first line called swagger, he created phenomenon in 2004 and it has ran in the tokyo fashion week calendar since 2010 : which propels even more in front of the spotlight. his shows, mixing sought after music and quality garments are applauded by both the media and the public. for summer 2013, he imagines jacket and short ensembles in iridescent tones, shirts perfectly cut in a grid pattern, colour gradients with printed flowers in bright tones, elegant bomber jackets. an entire wardrobe with this touch of original modernity. a phenomenon therefore to follow. music from the fashion show